See 55+ pages blue ocean strategy by kim and mauborgne pdf explanation in PDF format. The real opportunity is instead to create blue oceans of uncontested market spaces. FROM THEORY TO PRACTICE W. They assert that these strategic moves create a leap in value for the company its buyers and its employees while unlocking new demand and making the competition irrelevant. Check also: mauborgne and blue ocean strategy by kim and mauborgne pdf In blue oceans you invent and capture new demand and you offer customers a.
Although established industries red oceans are growing. Competitive strategy competitive benchmarking building competitive advantages and beating the competition.
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Chan Kim and Rene Mauborgne Competing in overcrowded industries is no way to sustain high performance. From Theory to Practice. Chan Kim and Rene Mauborgne. Chan Kim and Rene Mauborgne harvard business review october 2004 page 1 C OPYRIGHT. ChanKim Rene Mauborgne HARVARD BUSINESS SCHOOL PRESS BOSTON MASSACHUSETTS FM-Kimqxd 102504 1003 AM Page iii. By focusing on strategies of competition in established industries companies and researchers have overlooked the value of creating new market spaces where there are no competitorsThese market spaces are called blue oceans.
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